About Taiga

Taiga Coolers owner


Taiga Coolers first began in 2013 as a small idea between two Texas outdoorsmen in search of a high-performance, customizable cooler for their adventures in the rugged landscapes across the Lone Star State. Both avid hunters and fishermen, John Hohenshelt and Adam Artho knew the struggles of using an unreliable cooler - cheap materials, broken lids, leaks, warm drinks, wasted food. While durability and toughness were important factors in the engineering process, taking an inventive approach to personalization was at the heart of Hohenshelt and Artho’s operation.

With 25-plus years combined experience in business management and ownership, the native Texans designed a specialized product by patenting an injection molding process that allowed for unique personalization. 

After a year of extensive research, rigorous testing, and innovating a patented process, the first hard-sided Taiga cooler was produced in Arlington, Texas in 2014. Matching industry-leading wall thickness and insulation, the cooler offers durability and quality. The veteran-owned brand has expanded into designing the first sustainability-built, hard-side cooler, the Taiga Terra. Taiga also offers soft-sided coolers, cooler accessories, drinkware, and gear all in a variety of appearances and customizable options with unlimited single, dual, and multi-color combinations. 

Taiga Coolers is headquartered in Mesquite, Texas.

Taiga Coolers can be found online at taigacoolers.com


Taiga stands apart from the industry in it’s custom offerings, from an innovative branding technology to a variety of color and graphic options. The Texas-based brand not only boasts a patented method of injection molding for logo implementation, but also a consumer experience unique to the cooler market with it’s online Custom Cooler Shop. Shoppers can select from a variety of colors for nearly every part of the cooler. Monochromatic, multi-color, solids and patterns, the options for designing a personalized cooler are not limited to colorways. Taiga’s Custom Cooler Shop also allows for a photo upload that can be made into a UV printed graphic 


Taiga coolers were engineered from the ground up to be superior in strength, durability, and performance. Rigorous testing and research resulted in a design that includes a no-break polypropylene material with the 2-inch thick walls reinforced with gussets and 3 inches of R5 foam insulation for maximum ice retention. Taiga coolers come with a limited lifetime warranty. 


Taiga is a veteran-owned company that proudly manufactures in the US. From raw materials sourcing to injection molding to assembly, a Taiga cooler travels less than 200 miles to be made, keeping the supply chain local, sustainable, and efficient. Taiga offers a discount to veterans and often participates in initiatives and/or events that support the veteran community. 


John Hohenshelt | Founder and President

John was born in Texas. After college, John served as a Captain in the US Army. Following his military service John began a management career in the manufacturing industry. John has been an avid hunter most of his life. He has hunted duck and deer across east Texas and into Arkansas. John discovered offshore fishing and experienced the thrill of yellowfin tuna caught off rigs by Louisiana as well as sailfish off Costa Rica.

Wayne Ostrander | Owner and VP of Sales

Wayne was born in California and grew up between the mountains and the Pacific ocean. He spent his high school years on a dairy farm in Washington state. Wayne served in the US Army as a tank crewmember. After his time in the service he worked in many facets of the trucking industry from driving to owning a trailer dealership. He currently manages his ranch for land stewardship and regenerative practices in North Texas.

Adam Artho | Founder and Sales

Adam  was born and raised in the Texas Panhandle. After college, Adam joined the management ranks in the marine manufacturing industry where he was introduced to offshore fishing. The opportunity to extensively fish the gulf coast has resulted in a passion to spend an equal amount of time fishing and hunting. After leaving the manufacturing industry, Adam began his entrepreneurial adventure with a retail business that he has independently grown into a success.