About image


Taiga Coolers first began in 2013 as a small idea between two Texas outdoorsmen in search of a high-performance, customizable cooler for their adventures in the rugged landscapes across the Lone Star State. Both avid hunters and fishermen, John Hohenshelt and Adam Artho knew the struggles of using an unreliable cooler - cheap materials, broken lids, leaks, warm drinks, wasted food. While durability and toughness were important factors in the engineering process, taking an inventive approach to personalization was at the heart of Hohenshelt and Artho’s operation.

With 25-plus years combined experience in business management and ownership, the native Texans designed a specialized product by patenting an injection molding process that allowed for unique personalization.

After a year of extensive research, rigorous testing, and innovating a patented process, the first hard-sided Taiga cooler was produced in Arlington, Texas in 2014. Matching industry-leading wall thickness and insulation, the cooler offers durability and quality. The veteran-owned brand has expanded into designing the first sustainability-built, hard-side cooler, the Taiga Terra. Taiga also offers soft-sided coolers, cooler accessories, drinkware, and gear all in a variety of appearances and customizable options with unlimited single, dual, and multi-color combinations.

Taiga Coolers is headquartered in Mesquite, Texas.

Taiga Coolers can be found online at taigacoolers.com.


Taiga stands apart from the industry in it’s custom offerings,
from an innovative branding technology to a variety of color and graphic options. The Texas-based brand not only boasts a patented method of injection molding for logo implementation,
but also a consumer experience unique to the cooler market with it’s online Custom Cooler Shop. Shoppers can select from a variety of colors for nearly every part of the cooler. Monochromatic,
multi-color, solids and patterns, the options for designing a personalized cooler are not limited to colorways. Taiga’s Custom Cooler Shop also allows for a photo upload that can be made into
a UV printed graphic