Taiga stands apart from the industry in it’s custom offerings,
from an innovative branding technology to a variety of color and graphic options. The Texas-based brand not only boasts a patented method of injection molding for logo implementation,
but also a consumer experience unique to the cooler market with it’s online Custom Cooler Shop. Shoppers can select from a variety of colors for nearly every part of the cooler. Monochromatic,
multi-color, solids and patterns, the options for designing a personalized cooler are not limited to colorways. Taiga’s Custom Cooler Shop also allows for a photo upload that can be made into
a UV printed graphic
John Hohenshelt | Founder and President
John was born in Texas. After college, John served as a Captain in the US Army. Following his military service John began a management career in the manufacturing industry. John has been an avid hunter most of his life. He has hunted duck and deer across east Texas and into Arkansas. John discovered offshore fishing and experienced the thrill of yellowfin tuna caught off rigs by Louisiana as well as sailfish off Costa Rica.
Wayne Ostrander | Owner and VP of Sales
Wayne was born in California and grew up between the mountains and the Pacific ocean. He spent his high school years on a dairy farm in Washington state. Wayne served in the US Army as a tank crewmember. After his time in the service he worked in many facets of the trucking industry from driving to owning a trailer dealership. He currently manages his ranch for land stewardship and regenerative practices in North Texas.